Flipping a Website or Website Flipping
AKA flipping a website.
Congratulations on taking your ﬁrst step towards becoming a professional website ﬂipper!
In this course you will learn the methods, tweaks and the necessary skills to be able to ﬂip websites for a living.
The methods and resources that this course is based on is slowly acquired through trial and error, intense studying and extensive research to ﬁnd the best products and resources as well as the necessary skills to be able to proﬁt as much as possible.
There are 3 ways you can run the business.
1. Do all the work yourself (High proﬁt margin) 2. Partly outsourced (Good proﬁt margin) 3. Completely outsourced (Medium proﬁt margin)
With the info provided, you can mix it up and outsource what you need to outsource. We will provide links and contact info for freelancers that we have a good experiences with , so you don’t have to look around the online jungle of freelancers yourself.
All in all, we believe that this course will teach you how to make as much money as you want to.
It is highly scalable and it will be completely up to you how much work you want to put into it and how much you want to earn.
With the extensive knowledge acquired through this course, you will have the freedom to easily make money by ﬂipping websites whenever you want to. If that is full time, part time or occasionally, is entirely up to you.
Be honest with the buyers.
It’s ok to be creative and deliver awesome sales pitches and speak well of your product, highlighting its positive sides.
But there is a ﬁne line between creativity and lying.
Overselling your product will work well one time. But the buyer will never buy from you again.
And that will hurt your bottom line badly.
Upselling to already established buyers are a gold mine, so make sure you don’t scare anyone away.
It shouldn’t be necessary to have to mention it. But; be nice to your potential buyers.
I see a lot of sellers, and often the successful ones, ﬂashing their huge ego and bad attitude.
On the receiving end of this bad attitude is often the most “time consuming” buyers, AKA the “newbies” or the ones that are having a bit of trouble communicating in English.
The weird thing about this is that the “newbies” are the bread and butter for any website ﬂipper.
They are the ones that will pay good money for good looking websites and they are the ones that will come back for more if they are happy with your service.
Non-newbies wouldn’t have to buy a website. They would just make one themselves.
Keep your Word
If you are not 100% sure you can follow through on your promise, don’t make that promise.
This is especially related to promises related to delivery time and time limits in general.
Remember: A lot of your buyers will be buying their ﬁrst ever website from you. They will be super excited and can’t wait to have it transferred, learn how to use it and place their ads.
This will seem like everyday stuﬀ to you, but for them its not. If you miss the time limit or your promises on something they are looking forward to, they will surely buy from another seller next time.
Can you also think of anything more annoying than someone that is missing time limits that they set themselves?
THE PROCESS OF FLIPPING PROFITABLY
Now, let’s get on to the business.
Starting up: Domains / Website / Niche
To get started, you will have to build up a stock of websites that are ready to be sold. Here I will take you through every step of the process.
Find your niches It is a good idea to research and ﬁnd what niches sell the best among the newbies.
What niches sell best is not always the niches that is the most proﬁtable.
It’s often more important to the newbies that the niche is cool than the niche being narrow and low competition.
I have also found that mixing niches is a good idea to make the sites stand out from the crowd. Some niche combos work really well.
And as I often say, “Viral” is the new black. It goes with almost anything.
Here’s a list of the niche combos we have had the most success with:
• Tech / Gadget / Viral • Health / Diet • Fashion / Viral • Cars / Gadgets • Fashion / Fitness • Sports / Gadgets / Viral • Fitness / Diet • Viral / Pranks • Makeup / Fashion • Fitness / Fashion
You can search for your When you have found your preferred niches, start registering domains.
When you register a new domain, there is usually a 60 day domain lock. Meaning that you will not be allowed to transfer the domain to someone before after you have owned the domain for 60 days.
The solution to this is to always keep a rather healthy stock of available domain names that are over 60 days old.
Then you will not run into the domain lock problem again after your ﬁrst 60 days in the business.
When registering the domains, remember to make the names somewhat relevant to the niches you are planning on specializing in.
I would highly recommend to register all of your domain on GoDaddy. This will make the domain transfer process to the buyers a lot easier for you.
You will need a good hosting plan to host your sites while waiting for a new buyer. Since this hosting will only be a temporary stop for your websites, you should look for other criteria than if you were looking for a permanent solution for your money sites.
Things to look for: •Pricing •Shared plans •User friendliness in regards to moving sites •Good support Personally I stick with the well known ones like Godaddy (deluxe plan), Hostgator (Baby plan), iPage and Bluehost and I’m really happy with that.
Using my affiliate link above will get you the lowest possible price for your first year of service!
Here we have a few options and choices to make.
What kind of site do we make? Do we build the site or do we outsource it?
To answer this, let’s look at what we need and what it will cost to have it outsourced compared to doing it ourselves.
What we need: We have already established the fact that we will mostly bes selling to newbies. So what do the newbies want and need?
Websites on complete autopilot. Aka “autoblogs”.
Autoblogs are websites that is fetching content through other websites rss feeds using a autoblogging plugin.
The content is fetched based on manually set keywords that ﬁt well within the desired niche.
This plugin along with a good looking theme and a logo, will give you a complete website that gets fresh content every day on complete autopilot. The plugin will also spin the content, so google will
view the content as unique, which will make the sites Adsense safe. Perfect for the newbies!
Here is a couple example websites: •http://techshines.com/ •http://www.growstech.com/
You can also make regular websites with manually written content. These will cost a bit more because you will have to buy articles.
How to make these sites yourself
Find a free magazine or newspaper wordpress theme.
I like this one: ColorMag: https://wordpress.org/themes/colormag/
Buy the autoblog plugin wp-automatic $25: https://codecanyon.net/item/wordpress-automatic-plugin/1904470
Set up you site on your desired domain and conﬁgure wp-automatic to fetch content in the desired niche
Make a simple logo
https://logomakr.com/ works well for this purpose. Free and easy to use.
How to outsource Autoblog
This guy will make you a complete autoblog for $10. Link: Autobloghttps://www- Fiverr.ﬁverrGig.com/ceocodesk/create-your-wordpress-autoblogging-website
The service includes: •Finding a free theme •Installing wordpress on your hosting •Theme setup •Free wp-automatic plugin •Wp-automatic conﬁguration – fully set up and ready to go What it doesn’t include: •domain name •hosting •logo
https://wwwLink: Fiverr gig.ﬁverr.com/antonclevela97/create-2-custom-logo-designs-exclusive-hi-quality
How to make manual website yourself: Find a free magazine or newspaper wordpress theme.
I like this one: ColorMag: https://wordpress.org/themes/colormag/
Set up the website on your hosting with the desired domain.
Write articles or order articles
Tips for good article service: https://www.warriorforum.com/warriors-hire/430324-low-2-per-article-real-new-article-video-3217 https://wwwvideo-3217-happy.warriorforum-buyers-counting.com/warriors.html -hire/430324-low-2-per-article-real-new-article-video-3217
Add articles and ﬁnd featured images to the website.
Make a simple logo
https://logomakr.com/ works well for this purpose. Free and easy to use.
How to outsource manual website
Theme setup and wordpress installation on hosting $5 (He will also place your logo if you ask him nicely) Link: Fiverrhttps://wwwgig .ﬁverr.com/raaj395/install-wordpress-theme-import-demo-and-customize-it
Article writing https://www.warriorforum.com/warriors-hire/430324-low-2-per-article-real-new-article-video-3217 https://wwwvideo-3217-happy.warriorforum-buyers-counting.com/warriors.html -hire/430324-low-2-per-article-real-new-article-video-3217
Article upload – 50 articles including ﬁnding royalty free images $10
As you can see, having a autoblog set up for you will only cost you $10. This will save you a lot of time that you can use on selling and talking to potential buyers. But if you are a wordpress wizard, you will be able to set the site up yourself in no time. So this will be entirely up to you. You can’t really go wrong with any of the options. When it comes to choosing between autoblog and manual website, i would go for autoblog most of the time. My reasoning: •Easier to maintain •Newbie friendly •Cheap to outsource •Easy to sell
Listing your site for sale
Where to sell your site? In my opinion, there is only one option here: ﬂippa.com
This platform has the most websites for sale and the biggest number of buyers. They have already done transactions summing to $165 million since their launch in the year 2009.
Flippa charges $19-$29 for listing fee and have a success fee of 15%. It is one of the best platforms because its veriﬁed and trusted by Google. It is the reason why people who are willing to pay good money are ﬂocking towards Flippa.
All of the listings are auction based.
Creating your auction
Page one: Basic Details
This should be pretty straight forward. Just ﬁll out the information for your website. One thing to take note of is the site age.
Flippa separates Starter sites and Established sites by the two month mark. Starter site listings cost $19 while Established costs $29.
List your site as younger than two sites and save $10.
Page two: More Details
This is where you sell your site. I suggest that you make a standard listing description that you can easily edit and adapt to ﬁt every listing you make, by just editing basic details like name and niche.
If you are not comfortable with writing a sales copy, you can hire a copywriter.
I can strongly recommend this one. He is aﬀordable, easy to work with and writes very well: Linkhttps://wwwto Fiverr.ﬁgigverr. .com/richardbloch/copywrite-highly-converting-400-words
This will be the headline of your listing. You should make this speciﬁc and tempting. It should include; domain name, a key beneﬁt of the site and niche.
An example headline:
Example.com – 100% Autopilot & Newbie Friendly – Tech/Viral Niche
This will be the sub header of your listing. It should contain basically the same info as the headline, only a bit more info and selling points.
Example: Awesome looking website in super hot niche. 100% autopilot & newbie friendly. Full after sales support and awesome business plan included!
This will be the sales pitch for your listing. This is the point I mentioned above where I told you to consider hiring a copywriter.
Hiring a copywriter for this will only be a one time investment, because you will instruct him to write a very general sales pitch that you can easily edit by changing basic info like domain name and niche.
Although these sales pitches from copywriters can sound cheesy, they actually do sell very well and are worth the money.
I can strongly recommend this one. He is aﬀordable, easy to work with and writes very well: linkhttps://wwwto Fiverr.gigﬁverr. .com/richardbloch/copywrite-highly-converting-400-words
How would you like to sell it
Duration – Minimum 14 days.
The reason for this is that we “have to” sell the sites on the ﬁrst attempt. Relisting starter sites costs $9, so we want to avoid that by having good auction length and lots of time to sell it.
How much would you like to sell it for
Starting price: $1 Reserve: $79
For the standard outsourced autoblogs i have described above, selling the sites for $69 will leave you a proﬁt of approximately $39 after all services and fee’s are paid (also the 15% success fee).
You can decide this yourself obviously, but i recommend $69 or $79, to make it easy to sell.
Buy it now: $89
This is a good number for impatient people that don’t want to wait until auction ends.
Show reserve price: Yes.
This will increase the chances of selling a lot.
Promote and pay
There’s no need for anything more than the standard $19 listing here.
How do you get paid
Check all the boxes in the image above.
The more options the buyer gets for payments, the more likely they are to buy when flipping a website.
Verify, revenue and expenses
This will only be verify, as you won’t have any revenue or expenses.
To verify ownership, you get two options: place a meta tag in the head section of the website or place a text ﬁle in the root folder.
The easiest one is to just place a meta tag in the head section.
How it’s done:
1. Copy the meta tag from ﬂippa 2. Log in to your wordpress website admin panel at example.com/wp-admin 3. Download the plugin “insert headers and footers” 4. Go to plugin settings and paste the code in “header” and save 5. Hit verify on ﬂippa and you are good to go Thats it! When this is done, you can hit “LAUNCH” and your auction will start!
BUYER BONUSES AND EXTRAS
To stand out a bit from all the other sellers, it can be a good idea to oﬀer bonus material to come along with the website.
This can be a wide range of things. But you should decide on what suits you the best. The important thing is that the buyers will feel that they get a lot of extra value for their money.
Make sure that the bonus or extras are mentioned in either the header or subheader of your listing. It will generate a lot of views and clicks.
Examples of extras:
•Business plan •completely free extra website (buyer have to register domain) •ebooks free •free marketing •and so on. At ﬁrst sight, this can seem like something that will hurt your proﬁt or give you extra work. But actually. If we are a bit tactical here, it will save us a lot of work. My personal favorite is to oﬀer the buyers with a general business plan. This is something that you make once, that works for all types of websites, and you can send it to everyone. It will contain info on how to generate traﬃc, how and where to get content, outsourcing info and so on. This will save you from a lot of questions and at the same time the buyer will feel like this is really valuable and they can get started right away to develop their site. And you will dodge a lot of trivial questions, cause they will be busy with the business plan. A business plan is available in to you on the downloads page. Feel free to rebrand and edit this to make it your own.
AFTER SALES SUPPORT
After sales support is another thing that is important to mention in your listing. And it is absolutely necessary to oﬀer the buyers to transfer the domain and website for them.
Very few of them know how to do this, and will not buy if this is not included.
This can seem like a lot of work, but if you are not good at this, it can be easily outsourced. This guy is oﬀering to move two websites for $10. Complete upload and install as well as
DNS update https://wwwe: Fiverr gig.ﬁverr.com/sandeepbhuiya/do-your-site-optimized-for-speed-and-security
For domain transfer you can follow this guide or just follow instructions on Godaddy:
How to Transfer Domain Name Ownership
After you have sold your website to a client, you have to transfer the domain name ownership. Transferring the domain name to your buyer or new website owner is very easy if you know the right steps.
- Ensure That Both Sides Have Agreed with the Terms This is the most important step because in this step you have to make sure that you have closed the deal with your client. It is also advised that you wait ﬁrst for the payment to be deposited in your bank account before you transfer the domain name ownership. Make sure also that both sides have signed all the important documents of the sale.
- Check the Remaining Time of Your Domain Subscription Checking how much time you have left on your subscription is also very important. You should inform your client of the subscription time so that they can renew the account. Take note that if the subscription is not renewed, the domain name will be available for grabs with no fee.
Tell the Buyer to Setup an Account in the Registrar
The buyer should setup an account under the same registrar that your domain is registered in. Doing so, will make it easier for the buyer to transfer the domain name in a diﬀerent registrar. Transferring the domain to a diﬀerent registrar may have small fees but some registrar may do it for free.
- Change the Settings of Your Management Software There are certain settings in your domain that are designed for theft protection. You must turn oﬀ these options before transferring the domain to your buyer. It needs to be turned oﬀ to allow the new owner to control the domain
- Make Sure That the Buyer Sends a Transfer RequestThis step should be done by the buyer or the client. This is very easy to do unless it is the buyer’s ﬁrst time so you need to assist them on this matter. The buyer should ﬁll-in a form requesting for the transfer of the domain to their registrar.
- Accept the Transfer Request This is the last step of the transferring process where you have to conﬁrm the transfer request of the domain name. You will be receiving an email as soon as the buyer sends the transfer request. In order to conﬁrm, you have to log in to your account and click the button that will display your messages. Then click Accept Request. Follow the steps mentioned above carefully and you can successfully transfer the domain name ownership to your client.
This is where most buyers mess up badly.
The way you communicate with potential buyers will set the standard for their perception of you as a seller. Based on that perception they will decide if you seem trustworthy, if you seem friendly and if you seem like someone that is delivering quality.
This ﬁrst impression can mean the diﬀerence between a long lasting returning buyer and someone that will never buy from you.
You will get a lot of weird questions from inexperienced buyers. It is important to to answer these questions in a friendly and professional way, to build trust.
Let’s do a couple examples:
What is the diﬀerence between WordPress and Adsense and who will write the automatic articles? Is it diﬃcult to manage the website? How much money will I make per month? So.. This is obviously a very tough question to answer, because this indicates that this buyer are not familiar with owning a website at all.
I see a lot of buyers getting annoyed when they get a lot of questions like these. And believe me, you will get A LOT of questions like these.
What’s important in this spot is to not give the buyer the impression that you think he is a stupid or that you are not interested.
What do you mean diﬀerence between wordpress and adsense? It has nothing to do with one another lolz.. Yes its diﬃcult to manage a website if you have no clue. This is a starter site it doesn’t make money. Please read the description before asking questions.
This answer is just outright idiotic and a bit hostile.
If you are answering potential buyers like this, you better have one hell of a product to sell that can’t be bought elsewhere.
It may seem strange, but this is actually normal behaviour from a lot of experienced buyers that has come to a point where they feel like they are so much better than the newbies and their ego are so huge that they have problems acting normal.
Yet they moan and moan about how hard it is to sell nowadays. When in reality, selling websites have never been easier.
Thank you for your message!
Thats a great question.
WordPress and Adsense are actually two very diﬀerent things. WordPress is the platform the website is built on and adsense is Google’s aﬃliate program. Both are awesome to use, and i will make sure that you become familiar with both of them, if you decide to buy my website.
The website is not diﬃcult to manage. You don’t have to manage it at all actually. This is because it is running on a type of software that automatically imports articles from other website’s rss feeds. How much money you will be making per month will depend on how much time, eﬀort and money you are willing to invest in marketing and SEO. I can recommend great and aﬀordable freelancer that can do this work for you at very aﬀordable rates.
Please let me know if you want more information.
By answering this way, the buyer will feel appreciated and grow some selfesteem by feeling that he was asking good and relevant questions.
Because he will also get the feeling that he is treated seriously and that I appreciate his messages.
This will mean a lot to new buyers that are insecure and new to the industry. And you will be able to grow long lasting professional relationships with lots of upselling opportunities.
Also, take note of me bringing in the option to outsource things right away.
It is important Because this early on when flipping a website, so they get used to the idea and see the value in this. This will save you for a lot of work later on.
Be quick to recommend a very aﬀordable virtual assistant or website manager from Fiverr (or similar) so that you redirect all the trivial questions to them and you can focus on selling more.
The short version when it comes to how to communicate is to be friendly, respectful, helpful and a bit tactical.